The Wall Street Journal shares the story of the gender-neutral Swedish Toys R Us catalog. In its pages, boys handle hair dryers and girls hold giant Nerf cannons. It's not just altruism on the part of toy retailers; Swedish authorities watch these kinds of things very carefully!
In fact, cinemas in Sweden are starting to classify films according to the Bechdel test, which is essentially a measure of the presence and importance of a film's female characters. (I'm intrigued to see that three of my favorite movies, all candidates for the best films of all time, each fail the test spectacularly.)
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