Incidentally, this happened while we were in Sweden recently. The Swedish tourist board has set up a "national phone number".
Dial +46 771 793 336 and you'll be connected to a Swedish person to talk about anything at all. Since the program started, 17,000 Swedes have signed up to have calls sent to them. People from all over the world are calling in to talk to a random Swede, even the Prime Minister:
Naturally, this experiment in openness and tourism has gained a great deal of attention. The Atlantic, Guardian, and New York Times have all written about the experience. Here's a tip, though: don't ask about ABBA, Ikea, or the Swedish Chef!